Episode 2: Some risks are better not taken
Business success in the digital age. Available on iTunes. In this week’s podcast episode we talk to Chris Coulter, President of The Finish Line Group, about business planning for the future. Chris is a...
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Is mole whacking your content strategy?
Many lawn enthusiasts will attest to the damage that moles cause. They dig holes and trench off in any direction with no rhyme or reason. Just a series of unconnected and disruptive tunnels that leave...
View ArticleThe problem with the internet
The internet has changed everything. There is not a business or industry today that has not been impacted by a disruption caused by the internet. The internet allows us to do things we have never been...
View ArticleHow to ignore Vanity Metrics by focusing on your Value Proposition
There was a time when marketing was a volume play. Things like ad impressions, email lists, and reach were the things marketers cared about most. Marketers thought that the only thing that mattered was...
View ArticleTwo proven ways to get actionable feedback on your digital marketing strategy
In a world where 97% of people begin their buying process on a search engine, the importantance of digital marketing to a business’ success cannot be understated. A website is now any company’s best...
View ArticleEmail Marketing is not dead
Many tech pundits talk about the death of email marketing. They believe that other tools, like social media, are taking over. But we’ve found that’s just not true. Through our 2015 Digital Marketing...
View ArticleThe complete guide to Evidence-based Marketing
Creating a winning marketing plan has nothing to do with outsmarting the competition. It’s not about getting clever with your ads, or redoing your packaging, or being on all the latest social networks....
View ArticleThere is no such thing as a simple website build
When we talk with companies about potential website projects, we find ourselves having to address some common misconceptions about the entire process. Here are a few of them. “My website isn’t that...
View ArticleWebinar: Mastering the Donor Journey in the Digital Era
View this webinar now. As many non-profits and foundations are quickly discovering, donor behaviour of late has changed. There are too many choices and too much noise that donors have to cut through...
View ArticleEpisode 1: It’s not the destination, it’s the journey.
Discovering your entrepreneurial journey. Available on iTunes. In this week’s podcast episode we talk to Jason Connell, Founder of Ignited Leadership, about his experience as an entrepreneur. Jason...
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